Dr Charulatha Mani launched the iconic Isai Payanam in 2006, first as a TV show on Jaya TV and then as a concert series at Bharatiya Vidya Bhavan, Chennai. Over the last 15 years, Isai Payanam has achieved world-renown among rasikas, students, and artists alike. An innovative concert format like no other, Isai Payanam draws together the powerful aspects of Karnatik ragas and classically based film music with a multilingual pan-Indian flavour. Known for its brilliant raga analysis sections, interesting anecdotal explanations, vintage to modern coverage, and classy aesthetic appeal, Isai Payanam has demystified Karnatik music, democratising it as an artform to be enjoyed across social divides. Charulatha’s remarkable vocal quality and mind-blowing vocal range, phenomenal memory, unfaltering command of musical genres and pleasing communication style across English, Tamil and Hindi have ensured an international appeal for Isai Payanam. As the author of “A Raga’s Journey” series of articles in The Hindu, India’s leading newspaper, Charulatha’s scholarly achievements complement her performative prowess and stellar stage presence. Charulatha Mani’s YouTube channel has over 50,000 subscribers and 7 million views, continuing to educate and entertain music lovers world on the aesthetics of Karnatik music.